Mia Lustria talked about Research Perspectives in Consumer Health Informatics & Measurement Issues.
Consumer health informatics or eHealth: Help others make more informed health decisions
Using social media in healthcare – Examples of Consumer Health Informatics Applications:
Shift in emphasis in online searching from disease and treatment to wellness and prevention. Eighty percent of Americans have searched online for health information.
Why use social media for health?
- Messages can be personalized
- Reach a broad audience
- Interactivity
- Control the timing
- Message can be tailored to narrowly-defined audiences
Example of tailoring to a specific audience online: Re-mission: Game and community for young people with cancer
Online Healthcare Challenges:
- Access issues
- Linking design and theory
- Maximizing interactivity and tailoring capabilities
- Finding ways to measure
Great presentation. Hopefully we will be able to get her slide show and post them up later on this site. Thanks!
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