Meet Peter Himler: Connect’s keynote speaker

Peter Himler, founder and principal of Flatiron Communications in New York, is this year’s Connect keynote speaker. He has extensive agency experience, having previously worked for Edelman, Burson-Marsteller, Cohn and Wolfe, and Hill and Knowlton.

We asked Peter a few questions to help you get to know him before the conference. Here’s what he had to say:

Q. What are three things that someone considering attending Connect should know about you?

  1.  I don’t consider myself a social media guru, but rather a public relations professional who knows a little something about social media.
  2. After nearly 30 years in the business, I still enjoy the practice of PR in all its incarnations — traditional, digital, social….
  3. Having worked across so many industries in my career, I happen to be a good person to sit next to on an airplane.
Q. What single piece of advice would you give to a PR educator? A PR pro?
PR educators: Advise your students to keep fresh on the tools of the trade with time on the Internet, book reading (what a concept!), industry meet-ups, and most importantly, experimenting. Also, teach through case studies — good and bad.
PR pros: Try to choose a job (or client) in which you also have a strong interest or are passionate about. Since the practice of PR is applicable to pretty much anything, the possibilities are endless.
Q. Can you reveal any information about your keynote speech?
A. I hope to talk about the (digital) forces that have changed the modern practice of PR, and the core competencies that remain valid, in spite of these changes.
A few more things you should know about Peter:
  • His blog, The Flack, won a 2006 PR News Platinum Award as the year’s best blog
  • He was named the PR Professional/Media Relations Executive of the Year by PR News in 2005
  • PR Week awarded the PR program he led to build the World War II Memorial in Washington, D.C.  as its Public Sector Campaign of the Year in 2005
  • He is president of the Publicity Club of New York
Happily, you don’t have to try to find the seat next to Peter on airplane, you can just register for Connect to hear what he has to say about PR and social media.

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