20
Sep
08

A Perspective on eHealth

Mia Lustria talked about Research Perspectives in Consumer Health Informatics & Measurement Issues.

Consumer health informatics or eHealth: Help others make more informed health decisions

Using social media in healthcare – Examples of Consumer Health Informatics Applications:

Shift in emphasis in online searching from disease and treatment to wellness and prevention.  Eighty percent of Americans have searched online for health information.

Why use social media for health? 

  • Messages can be personalized
  • Reach a broad audience
  • Interactivity
  • Control the timing
  • Message can be tailored to narrowly-defined audiences

Example of tailoring to a specific audience online: Re-mission: Game and community for young people with cancer

Online Healthcare Challenges:

  • Access issues
  • Linking design and theory
  • Maximizing interactivity and tailoring capabilities
  • Finding ways to measure

Great presentation.  Hopefully we will be able to get her slide show and post them up later on this site. Thanks!

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