A Perspective on eHealth

Mia Lustria talked about Research Perspectives in Consumer Health Informatics & Measurement Issues.

Consumer health informatics or eHealth: Help others make more informed health decisions

Using social media in healthcare – Examples of Consumer Health Informatics Applications:

Shift in emphasis in online searching from disease and treatment to wellness and prevention.  Eighty percent of Americans have searched online for health information.

Why use social media for health? 

  • Messages can be personalized
  • Reach a broad audience
  • Interactivity
  • Control the timing
  • Message can be tailored to narrowly-defined audiences

Example of tailoring to a specific audience online: Re-mission: Game and community for young people with cancer

Online Healthcare Challenges:

  • Access issues
  • Linking design and theory
  • Maximizing interactivity and tailoring capabilities
  • Finding ways to measure

Great presentation.  Hopefully we will be able to get her slide show and post them up later on this site. Thanks!


0 Responses to “A Perspective on eHealth”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Sponsored By

Porter Novelli Logo

Flickr Photos


%d bloggers like this: