More Facebook tips from Dr. V

Many college students remember Facebook’s earliest days, where the community was exclusive to college students (and they liked it that way, thank-u-very-much) and unadulterated by advertisers. Today, many corporations view the social networking site as a wealth of customers, conveniently separated into interest groups, that they are desperate to tap into.

Indeed, many companies have tried to engage the 100+ million Facebook users through ineffective (often gimmicky) paid ads, Facebook applications, “Fan” pages and more. Since Facebook PR is still in the experimental stages, what works so far and what doesn’t? Dr. Mihaela Vorvoreanu (I will now refer to her as “Dr. V”) offered us several tips:

  • Since Facebook has more than 100 million users and 55,000 networks, companies need to identify the subcultures and publics on the site with common traits.
  • Most Facebook users will not use Facebook as a way to communicate with a company, and will not seek out a brand on Facebook. They will only engage with the organization on Facebook if it is one they feel strongly about (example: I love musician Pete Yorn, so I joined a PY group on Facebook).
  • Corporations should avoid “Trying 2 Hard 2 B Kool,” and carefully consider whether their presence on Facebook will be useful/ appropriate.
  • When considering whether your company/ client will “fit in” to the Facebook community, ask yourself if there is anything you can do to help with relationship maintenance, self-presentation or impression management. If so, Facebook PR might be worth a shot!

On a lighter note, Dr. V also offered a link to answer the age-old question: What the heck does “Poking” mean!?


1 Response to “More Facebook tips from Dr. V”

  1. September 20, 2008 at 11:38 am

    Thank you so much for your taking notes during my talk.

    I hope people will remember how important it is to take the time to learn the culture & social norms of a public before engaging on Facebook or anywhere else.

    Dr. V

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