Public Relations on Facebook

The second session began with Mihaela Vorvoreanu, a professor from Clemson University, speaking on how to use Facebook and the public’s perspective of it. 

The topic focused on how Facebook is not about the technology, it’s about the culture.

When a company is thinking about joining Facebook, you have to have a planning period. You should practice using the technology, listen to the conversation, and talk to your audience before diving in.  You want to focus on a long-term relationship, so take your time.

It’s all about relationship management and self-presentation.

During Vorvoreanu’s research on students, she found that they would be interested in good deals or discounts that are relevant to them and exclusive to Facebook. It’s about making a unique reason for people to visit your company on this medium rather than their main Web site.

So does your organization fit in?  Do the research and find your audience.  There is room on Facebook for your company, as long as you do it right.

Thank you Mihaela!

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