the “brand new” brand problem

We are about to see the creation of who knows how many domain names next year. ICAN is about to open registration of TLDs to almost anyone. This means we may see the creation of .soda, .bank, .anything!

The problem: We may end up with .sharpie or .graco. Brand owners will have a lot more “policing” to do. What happens if Newell-Rubbermaid doesn’t register the TLD first?

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