Posts Tagged ‘Elizabeth Albrycht


Corporations and Social Media

We just wrapped up the first speaker of the day, Lionel Menchaca, who is the chief blogger from Dell.

Lionel began the morning with the idea that great value exists within social media for corporations.

– It allows us [corporations and organizations] to become more human.

Moreover, there is a always a conversation about your brand whether it’s on flickr, YouTube, facebook, or some other platform. Acknowledging that there is a bigger universe outside of your organization allows you to build your own community as well as reach out to the outside of your community.

According to Lionel, Dell seamlessly combines forums, blogs, wikis–not everyone knows the difference between terms, so creating an atmosphere for easy communication is key.

– Organizations must try to do this in order to engage its audience.

Moreover, Lionel stressed the importance of researching the environment before creating the community because we NEED to be aware of what is needed within our community.

In the end, Lionel stated that corporations MUST have flexibility.

Next speaker, all the way from France, Elizabeth Albrycht.

Addition: Elizabeth posted her remarks for those who missed the Skype presentation.


I want to go to Mars too!

If you wonder why Elizabeth Albrycht is talking about going to Mars someday or about the large hadron collider (It’s the largest particle accelerator in the world. Don’t worry I had no idea either), it’s because she loves “big science” (and has the science fiction novels to prove it).

She started in management consulting (after she and an aptitude test she took in high school decided PR was a good route for her) but has spent most of her career in technology, hence the love of “big science.”

Her reason for speaking at conferences is to create more discussions about the changes social media technology is bringing to the profession. It wasn’t easy for her to start speaking at conferences, she had to co-launch a conference (New Communications Forum) to “break in.”

Elizabeth is so fascinated by the changes in PR that she has moved from day-to-day PR implementation to studying some of the big issues that she thinks PR will have to deal with such as digital identity and the emergence of decisions in online environments. She is currently researching this topic while living in Versailles, walking the same paths that Marie Antoinette did.

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