Posts Tagged ‘Josh Hallett

19
Sep
08

first day at uga connect: social media roundtable

We’ve just wrapped up our first session of the day at UGA Connect, a roundtable discussion of current issues in social media. With so many educators and professionals present with such diverse backgrounds, the conversation stayed lively and interesting! Both the educators and professionals at the roundtable had some great suggestions for organizations looking to engage through social media. One of the most engaging social media discussions brought up by Dr. Karen Russell was “Stupid Things PR People Do,” which is briefly summarized below.

1. Sending Spam

  • Many organizations think “opt-in” e-mail lists are an invitation to send spam; they aren’t.
  • Bloggers usually don’t appreciate being sent press releases (the Chris Anderson incident, of course, was mentioned). Don’t send them press releases unless you have engaged them personally and they have granted you permission.

2. Spam commenting

  • e.g. “I loved your post! Now check out this [irrelevant] link!
  • It’s easy for bloggers to see when comments are not authentic. To appear legitimate, it might be best to e-mail the blogger instead of posting this type of comment.
  • Josh Hallett warned against using the cliche ice breaker “I’ve been following your blog for a long time…”, as many bloggers can easily tell if a person is lying.

3. Bad Pitches

  • Don’t send a pitch that’s not pertinent to the blogger or his/her audience. Period.
  • Hallett argued that there is very little difference in pitching bloggers and traditional media gatekeepers; relationship-building is a must.
  • Besides, social media makes it easier for ticked off bloggers to call out people/organizations using lazy PR tactics.

4. Using irrelevant social media tools

  • Some clients want the “bright, shiny” new social media tools regardless of how relevant it is to their audience. Avoid client pressure, and only use the tools you need.

I had the opportunity to pick Josh Hallett’s brain about some of the current ethical concerns over social media in journalism, and here’s what he had to say.

More UGA Connect attendees with be joining us tonight for dinner at the Foundry Park Inn, and the rest of the Connect team and I are looking forward meeting everyone and getting some great insight on new media from keynote speaker Peter Himler.

17
Sep
08

Attend UGA Connect… even if you’re not in Athens

Connect is only two days away now, and we’ve set up a number of different ways to attend the conference virtually. Of course, you can watch this space for regular updates on the blog. Grady students will be posting audio and video in addition to text updates. Our Flickr photostream is ready to go, and the most recent pictures will show up here on the blog. (@hyku, this one’s for you.)

You can also follow @UGAconnect on Twitter. Our hashtag will be #connect, so you can watch Twemes for Connect-only updates from all the attendees — we expect @paullyoung to be particularly active, but we’ll be encouraging all the attendees to register, so be prepared for an active Twitter stream.

Speaking of streaming, Dr. Kaye Sweetser is going to live video/chat stream her presentation at 11 a.m. on Saturday, so check in here for instructions on how to watch.

“See” you on Friday and Saturday!




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