Posts Tagged ‘measurement


A Perspective on eHealth

Mia Lustria talked about Research Perspectives in Consumer Health Informatics & Measurement Issues.

Consumer health informatics or eHealth: Help others make more informed health decisions

Using social media in healthcare – Examples of Consumer Health Informatics Applications:

Shift in emphasis in online searching from disease and treatment to wellness and prevention.  Eighty percent of Americans have searched online for health information.

Why use social media for health? 

  • Messages can be personalized
  • Reach a broad audience
  • Interactivity
  • Control the timing
  • Message can be tailored to narrowly-defined audiences

Example of tailoring to a specific audience online: Re-mission: Game and community for young people with cancer

Online Healthcare Challenges:

  • Access issues
  • Linking design and theory
  • Maximizing interactivity and tailoring capabilities
  • Finding ways to measure

Great presentation.  Hopefully we will be able to get her slide show and post them up later on this site. Thanks!


Social Media Measurement

Jim Fetig and Kathi Wallace from Georgia Tech   spoke on measuring user-generated media. 

Social media is fluid.  So, how do we measure it? Don’t measure output, you have to measure outcome. 

Case Study:

Audience: 42% of Americans say the Internet played a major role as they decided on a college.

Traditional journalism is rapidly changing: 70% of journalists read blogs for work and 70 million people watch YouTube videos every month.

Case study questions: What’s the norm for visibility? How does this compare to the traditional model?  Are the measurements the same?

Focusing research on:

  • Social bookmarking sites
  • Blogs
  • Facebook
  • Institution blogs
  • YouTube


One action they took was comparing media outcomes in traditional media space to social media outcomes.

  • General institution news (discussion of campus life, events and news of student groups) drove better visibility.
  • Actions and achievements of students were much more prevalent in social media than in traditional media.
  • Social media gave an equal opportunity for message communication just like traditional outlets did.  Social media was not as uncontrolled as they expected.

Another question they asked was is there engagement around Georgia Tech related topics in social media?  They measured this looking at:

  • Comments
  • Inbound links
  • Bookmarking sites
  • Forum thread length 

One thing they found was that low visibility does not mean low engagement.

Lots of questions on this subject.  Thanks Jim and Kathi for showing the Connect audience what your experience has been.


Informatics and you: meet Dr. Mia Lustria

Joining Jim Fetig and Kathi Wallace of Georgia Tech on the measurement panel will be Dr. Mia Lustria, assistant professor at Florida State University’s College of Information. She conducts research on consumer health informatics and health communication. “Huh?,” you may ask. Here’s how she explains it.

Dr. Lustria:
Consumer health informatics involves the purposive use of information and communication technologies for health education and promotion. My particular area of research involves the design and evaluation of online, interactive and computer-tailored behavioral interventions focused on helping inform and educate individuals about better health behaviors and equipping them with the skills to make informed decisions regarding their health.

Q. How and where does your work intersect with public relations and marketing?

2. Dr. Lustria: Behaviors, particularly health behaviors, are not easy to change or affect. Knowledge often does not directly translate into behavior change. In a way, health communication involves persuading individuals to engage in desired behaviors. We have learned a lot from PR/marketing field about how best to do this using different media.

Q. Tell us something about you that’s not on your bio.

3. Dr. Lustria: Aside from having a busy career, I have 4 kids, ages 5-16 – I had 3 during my Masters, 1 during my PhD. When people ask me how I do it – I give all the credit to my supportive husband, Yul. I also tell them that my kids are my reason for everything that I strive for – I never make them my excuse for not accomplishing my goals. My family helps me keep everything in the right perspective.

Sponsored By

Porter Novelli Logo

Flickr Photos