Posts Tagged ‘tips

20
Sep
08

More Facebook tips from Dr. V

Many college students remember Facebook’s earliest days, where the community was exclusive to college students (and they liked it that way, thank-u-very-much) and unadulterated by advertisers. Today, many corporations view the social networking site as a wealth of customers, conveniently separated into interest groups, that they are desperate to tap into.

Indeed, many companies have tried to engage the 100+ million Facebook users through ineffective (often gimmicky) paid ads, Facebook applications, “Fan” pages and more. Since Facebook PR is still in the experimental stages, what works so far and what doesn’t? Dr. Mihaela Vorvoreanu (I will now refer to her as “Dr. V”) offered us several tips:

  • Since Facebook has more than 100 million users and 55,000 networks, companies need to identify the subcultures and publics on the site with common traits.
  • Most Facebook users will not use Facebook as a way to communicate with a company, and will not seek out a brand on Facebook. They will only engage with the organization on Facebook if it is one they feel strongly about (example: I love musician Pete Yorn, so I joined a PY group on Facebook).
  • Corporations should avoid “Trying 2 Hard 2 B Kool,” and carefully consider whether their presence on Facebook will be useful/ appropriate.
  • When considering whether your company/ client will “fit in” to the Facebook community, ask yourself if there is anything you can do to help with relationship maintenance, self-presentation or impression management. If so, Facebook PR might be worth a shot!

On a lighter note, Dr. V also offered a link to answer the age-old question: What the heck does “Poking” mean!?

19
Sep
08

first day at uga connect: social media roundtable

We’ve just wrapped up our first session of the day at UGA Connect, a roundtable discussion of current issues in social media. With so many educators and professionals present with such diverse backgrounds, the conversation stayed lively and interesting! Both the educators and professionals at the roundtable had some great suggestions for organizations looking to engage through social media. One of the most engaging social media discussions brought up by Dr. Karen Russell was “Stupid Things PR People Do,” which is briefly summarized below.

1. Sending Spam

  • Many organizations think “opt-in” e-mail lists are an invitation to send spam; they aren’t.
  • Bloggers usually don’t appreciate being sent press releases (the Chris Anderson incident, of course, was mentioned). Don’t send them press releases unless you have engaged them personally and they have granted you permission.

2. Spam commenting

  • e.g. “I loved your post! Now check out this [irrelevant] link!
  • It’s easy for bloggers to see when comments are not authentic. To appear legitimate, it might be best to e-mail the blogger instead of posting this type of comment.
  • Josh Hallett warned against using the cliche ice breaker “I’ve been following your blog for a long time…”, as many bloggers can easily tell if a person is lying.

3. Bad Pitches

  • Don’t send a pitch that’s not pertinent to the blogger or his/her audience. Period.
  • Hallett argued that there is very little difference in pitching bloggers and traditional media gatekeepers; relationship-building is a must.
  • Besides, social media makes it easier for ticked off bloggers to call out people/organizations using lazy PR tactics.

4. Using irrelevant social media tools

  • Some clients want the “bright, shiny” new social media tools regardless of how relevant it is to their audience. Avoid client pressure, and only use the tools you need.

I had the opportunity to pick Josh Hallett’s brain about some of the current ethical concerns over social media in journalism, and here’s what he had to say.

More UGA Connect attendees with be joining us tonight for dinner at the Foundry Park Inn, and the rest of the Connect team and I are looking forward meeting everyone and getting some great insight on new media from keynote speaker Peter Himler.




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